5 Ways to Use Stickers to Establish Brand Identity

5 Ways to Use Stickers to Establish Brand Identity

Danny Zhang 2020-09-08 12:06:14
A brand identity is essential to any business, large or small. It is a marketing practice that can help your customers distinguish your products & services from others. Using a successful brand strategy can change how people view your business and drive new customers to your brand.

Custom printed stickers can be part of a holistic branding strategy. The ability to print anything on stickers means you can get creative and fun with your brand message. The possibilities of applications are limitless. Here are some ways you can use stickers to promote your brand:

1. Branded Stickers on Packaging


Consistency is critical for any branding strategy. If you mail products or marketing collaterals to customers, you can use branded stickers to complete the customer experience.

Stickers can help keep the design of your packaging consistent. Not only does this give your brand a professional look, but your customers also feel the love from each order. For example, you can attach a thank you card to packaging using a branded sticker.

2. Retail Promotional Stickers

If you sell your products in the store, you can use stickers to raise awareness of a product that you are promoting. Using promotional stickers can help draw attention to particular products that you want to highlight or sell. These are ideal for discounts, showcase new products, or price reductions.

3. Sticker Giveaways


If you have a fun and creative logo or design, consider giving your branded stickers to your most loyal customers. You can make the process of giving your stickers special by giving your customers a chance to earn them to build a loyal fan base. Examples can include repeat orders or contributions to your community.

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π†πˆπ•π„π€π–π€π˜ We’re celebrating a couple milestones over here at Jess’ Paper Co which I think deserves a giveaway!! We just hit 10k followers on TikTok, 4k followers on Instagram and ALMOST 2,000 sales! Thank you all so much for supporting my small shop, it means the world. You guys are so awesome! Prizes: β‹’ Cozy Corner Sticker β‹’ Prickly Pear Sticker β‹’ Highland Cow Sticker β‹’ Boho Rainbow Sticker How to Enter: β˜‘ like this post β˜‘ follow me β˜‘ tag some friends that you think would love this giveaway (1 tag/comment = 1 entry) unlimited entries Bonus: β™‘ share this post in your story for 10 extra entries(tag @jesspaperco) β™‘ purchase from my shop (& send me a screenshot of your order) for 25 extra entries β™‘ if I reach 2K sales by the end of the 5 days I’ll pick 2 winners instead of just 1 This is an international giveaway and is not affiliated with Instagram! This giveaway runs for 5 days and will end Sunday, August 16th, 8:00pm EST! Good luck to all you lovely people, xx, Jess

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Reddit spent every cent of their $500 advertising budget on stickers. They handed out these stickers at events, meetups, and many in their online community. These stickers were an avenue for many of their die-hard fans to show their allegiance to the brand.

4. Finishing Touch


Use a sticker with your brand or logo to complete the finishing of your product or packaging. For example, you can use a sticker to seal your packaging. It will remind your customers of your brand every time they unbox your product.

5. Special Occasions Stickers


Do you have a special occasion that is relevant to your target audience? Create special edition stickers to spend the word about your brand. Because of the limited-time nature of these stickers, they are sure to capture the attention of customers. Another great way is to use stickers to promote a social media campaign giveaway; add these stickers to existing marketing collateral to generate maximum buzz about your brand.