A brand identity is essential to any business, large or small. It is a marketing practice that can help your customers distinguish your products & services from others. Using a successful brand strategy can change how people view your business and drive new customers to your brand.
Custom printed stickers can be part of a holistic branding strategy. The ability to print anything on stickers means you can get creative and fun with your brand message. The possibilities of applications are limitless. Here are some ways you can use stickers to promote your brand:
1. Branded Stickers on Packaging
Consistency is critical for any branding strategy. If you mail products or marketing collaterals to customers, you can use branded stickers to complete the customer experience.
Stickers can help keep the design of your packaging consistent. Not only does this give your brand a professional look, but your customers also feel the love from each order. For example, you can attach a thank you card to packaging using a branded sticker.
If you sell your products in the store, you can use stickers to raise awareness of a product that you are promoting. Using promotional stickers can help draw attention to particular products that you want to highlight or sell. These are ideal for discounts, showcase new products, or price reductions.
3. Sticker Giveaways
If you have a fun and creative logo or design, consider giving your branded stickers to your most loyal customers. You can make the process of giving your stickers special by giving your customers a chance to earn them to build a loyal fan base. Examples can include repeat orders or contributions to your community.
Reddit spent every cent of their $500 advertising budget on stickers.
They handed out these stickers at events, meetups, and many in their online community. These stickers were an avenue for many of their die-hard fans to show their allegiance to the brand.