Flyers vs Brochures: What's the difference?

Danny Zhang 2020-08-13 16:43:42
Flyers and brochures are powerful marketing tools and are popular printed products on our website. However, even some seasoned marketers cannot discern the differences between the two.

Flyers and brochures are both printed on paper. However, they share different physical characteristics. Their different formats mean they excel at different marketing strategies. In this article, we will explore the subtle yet significant differences between the two.


Standard A5 flyer printed on a single sheet

In general, flyers contain a simple message and grab people's attention. People distribute flyers by hand or as part of a campaign such as mailers.

Listed below are some of the physical characteristics of flyers:

  • Single, unfolded sheet

  • One sided print or both

  • Smaller than A4

  • Short lifespan compared to other print formats

  • Thin paper stock

Here are some of the ways our customers utilize flyer printing:

  • Draw attention to a product, service, or event

  • Information sheet for conferences or trade show

  • Handouts in magazine or newspapers

  • Short lifespan compared to other print formats

  • Advertisement for the opening of new establishments


Brochures, unlike flyers, are always folded in the final printed product.
A5 Tri-fold brochure example

There are many ways to fold a brochure.
Brochure have the following characteristics:

  • Always contains folds

  • Printed on both sides

  • Come in a wide variety of folds

  • Usually printed on thicker paper stock

Brochures have a longer lifespan than flyers in general. They are a source of more information for your audience. Hence, customers usually print brochures of thicker paper stock than flyers. Here are some use cases of brochure printing:

  • Informational material for product or service

  • Newspaper inserts

  • Mailer Campaigns


In our view, flyers and brochures are both powerful marketing techniques. Neither one is better than the other, and each has its specific use case. If you can discern the two correctly and use the correct medium in the right situation, it would improve your marketing efforts.