Think about the last time you received a business flyer. How much attention did you pay to it? If you are like most people, you would probably decide whether to chuck it in a few seconds.
Flyers are cheap and fast to produce, especially in large quantities. Consequently, many businesses distribute flyers to everyone and anyone. Doing so is the wrong approach and is what leads to flyers in the recycling bin.
Not knowing how to design effective flyers can be throwing precious marketing dollars down the drain. It is vital to ensure that your flyers deliver the maximum marketing impact that you desire.
In this article, we will guide you through the process of flyer design, from conception, all the way to printing your first flyer.
Establish Purpose of Your Flyer
It can be tempting to start with the graphic design of your flyers.
However, before you start, you should question the role of flyers in your marketing campaign:
What are the objectives of your marketing campaign?
Are you looking to promote a new product or service, spread brand awareness, or generate new leads for your website? Your objectives will dictate the most effective marketing channel to use.
Are flyers the optimum medium to accomplish the objectives of your campaign?
Flyers are one of many marketing tools you can deploy to improve your business. Flyers are a very targeted form of print media. Their uses are flexible and can be used to promote a new product, build a following, or announce an event, to name a few.
Can flyers reach your target audience?
The distribution channel of your flyers can make or break your campaign. Flyers can be as targeted as you need it to be, and choosing the right method can help retain your flyers' lifespan. Make sure you are reaching the right people in the right places.
Here are recommended uses of flyers:
- Flyer inserts for e-commerce
- Door to door distribution
- Trade shows or conferences
- Include with customer invoices
- High footfall area such as malls, MRT stations
Equipped with new knowledge, you can now craft your flyer content to meet your marketing objective.
Devise Content For Your Flyer
What key message does your flyer have to convey? What should your receiver remember about or brand or service?
Less is more. Flyers work best when it has one or two essential points for customers to takeaway.
Having too much content or too many messages can lead to information fatigue. Only include elements that necessary to get your point across.
A good headline captures attention and qualifies your audience.
You can mix and max the following content ideas for your flyers:
- Headline: The most critical part of the flyer to draw your reader
- Key facts: What are the key takeaways of your offering?
- Deals: Use a limited time offer for customers to act immediately
- Contact Information: Include your business name, phone number, and website
- Call to action: Depending on your marketing objective, use active language to persuade your audience to act now. Examples: Act Now, Buy Now or Register Today
- Images: Use high-resolution images and visual elements to break up your content
Designing of Flyers
A well designed flyer with well written copy is sure to turn heads
After you have the content brief, it is time to get your flyer designed.
You have many options for flyer design. You can hire a graphic designer, or even design the flyer using free templates online if you are on a budget.
Before you send your flyers for printing, always proofread your final copy. Does your flyer contain all essential information? Is it easy to consume, and how likely is a reader to take action?
To be sure, you can survey a sample of your target audience to gather feedback.
An effective flyer design attracts the correct crowd, delivers your message succinctly, and spurs your audience to take a specific action. Start printing your flyers
with Print Market today!